WhatsApp is rolling out support for voice and video calling to its desktop app for Mac and Windows. WhatsApp adds voice and video calling to desktop app Currently, tens of thousands of larger businesses have adopted the existing (non-cloud based) API, including brands like Vodafone, Coppel, Sears Mexico, BMW, KLM Royal Dutch Airlines, Iberia Airlines, Itau Brazil, iFood and Bank Mandiri, among others.Ģ021. Businesses today pay WhatsApp on a per-message basis, with rates that vary based on the number of messages sent and region. The company has been steadily building out its Business API over the past couple of years to become one of the key ways the otherwise free messaging app will generate revenue from its service.

With the shift to the cloud, the setup time for integrating with the API will drop from weeks to only minutes, the company claims, so businesses can more quickly transition to WhatsApp’s API platform to communicate with their customers who have opted in to receive their messages. WhatsApp is launching new, cloud-based version of its WhatsApp Business API, hosted on parent company Facebook’s infrastructure. WhatsApp brings its Business API to the cloud to speed adoption Praise be! But there's also increased size for audio calls (they'll be able to accommodate 32 users), increased file sharing size to 2 GB, and the ability for admins to delete messages.Ģ021. Most notably, that includes emoji reactions. WhatsApp is also rolling out some general changes to Groups that also have a Slack-ish ring to them. Communities sounds a lot like Slack, the messaging platform that's extremely popular in the digital workplace. There will also be a mechanism for admins to send announcements to all the members.

A 'Community' will be composed of people who are all part of the same organization or group - WhatsApp gives the example of a school or apartment building - and sub-groups for people to discuss specific topics. WhatsApp has added a new feature - Communities.

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